Our Story

At Second Sole, we believe in supporting every runner and walker that comes through our doors. Running is an individual activity yet has a close-knit and generous community, and it is this idea that helped found Second Sole. Owner Steve Hixson sought to create a place where runners could receive the products and recommendations they needed to improve their performance and enhance their runs.

Beginning as a tiny shop in 1981, it has since grown to include eight different locations that all offer runners and walkers a customized experience and the best products. All of our stores offer a gait analysis along with an injury history consultation that allow our staff to understand what type of shoes or insoles would work best for each person, regardless of their fitness level, goals, and needs.

At Second Sole, it is our goal to provide every customer with an individual experience tailored to their needs. All of our staff is highly trained on our products and are equipped with the knowledge to provide customers with the shoes and accessories that will best enhance their run, walk, or everyday life.

Our stores are all modeled around our slogan: “Shoes, Apparel, Advice”. While we strive to provide customers with the best products in the run specialty market, we also base a lot of our customer care around the advice aspect. Whether you need new running shoes, are searching for the nutrition to get you through your next long run, or just need to consult another runner, Second Sole is here to help.

Along with our own line of high quality sports wear, we help the local running, sports and business communities produce branded sports wear and promotional merchandise. Wheather it is designing and producing t-shirts for races and marathons, or producing jerseys, shirts and other branded merchadise for local youth sports, Second Sole has you covered. Having built decades long relationships with the best vendors and manufacturers, we are able to provide the high quality custom apparel that hold up to the demand of sports and training.

Simplify! Second Sole offers a simple ecommerce platform for selling shirts and merchandise. This allows event participants, fans and sponsors to purchase online and avoid order forms and collecting money. Schedule a consultation with the team at Second Sole to create something special for your next event or season.

Join Our Team

Are you a runner? A shoe nerd? Passionate about helping people better their lives? Or maybe you just want to work with some of the best people in a fun and exciting environment?

If you said yes to any of the above, you might be a good fit for our team! Second Sole is always looking to grow our current crew of shoe-loving run specialists.

No experience in the run specialty world? No problem! As long as you’re willing to learn we are willing to train you and arm you with the tools needed to do your job to the best of your abilities.

Fill out the form below and tell us a little about yourself and one of our staff will be in touch!